This open Business and Social doctrine is based on Abraham H. Maslow’s “Pyramid of Needs”, Rolf Schirm’s “Structogram” and Paul D. McLean’s “Triune Brain”. However, there is a plethora of sources: The Bible as well as literature of all ages and cultures, Confucius, Plato, Socrates, Aristotle, Cusanus, Cartesius and Abraham Lincoln, but of course friends and family, neighbors and colleagues, too. And last but not least the author’s own experience as a farm hand, post man, mover, taxi driver, CIC certified banker, professional student of medicine, singer-songwriter, marketing specialist, temporary work agency manager, translator, educator, author and university lecturer.

The Rules
The Rules are “The Mother of Behavioral Economics” as they help to explain underlying mechanisms of Daniel Kahneman’s “Thinking Fast, Thinking Slow” as well as Richard Thaler’s “Nudge”. Let’s introduce a few Rules below:

“Take your Time.”
Not only sales people rely on “Take your time”. We can achieve it all as we reach out for people. Achieving goals is simply a matter of time.

“Empower Others and Others will Empower you”
IKEA®’s success, among other factors, is based on this Rule. Everyone is sort of proud after successfully assembling an IKEA piece of furniture. So, we buy another one.

“Look for Common Ground”
Sympathy in business, politics and even in marriage is based on common ground. This Rule has saved many a treaty, many a deal, peace and prosperity as well as more than one marriage. Even in hostage taking common ground will save lives. Science calls it the “Stockholm Syndrome”.