Applied Behavioral Economics
It is hardly a lack of knowledge, rather a lack of action. The Rules make us apply the knowledge. We already know, now let’s do it.

Unique Selling Proposition
The Rules benefit those who use them knowingly as well as those who follow willingly. Hence, we do not create enemies. We cooperate. We share. Based on science, powered by business, socially balanced and morally sound the Rules render us unbeatable.